Marketing Dashboard
Big Data Analytics
Designed and developed an AI-powered marketing analytics dashboard that transforms large-scale data into actionable customer insights through intuitive visualisations and interactive reporting.
Process
- Established user goals and analysed marketing team workflows and requirements.
- Collaborated closely with data scientists to design intuitive, data-driven experiences powered by AI and machine learning.
- Designed user-friendly interfaces and data visualisations that communicate complex information in a clear and meaningful way.
- Created interactive data visualisations using JavaScript libraries.
- Designed user interaction flows to improve usability and efficiency.
- Developed interactive prototypes connected to live data servers through JSON APIs.
Tools & Techniques
- -- Photoshop/Illustrator
- -- ReactJS
- -- JSON API
- -- D3.js
- -- jQuery/Bootstrap
